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Forum Post: RE: Very important question

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Hi Ariel, QUOTE 1: "As far I know, nobody will start a job for 10 or 20 proofs, even 50 proofs." Phil: The advertising agency for Macy's chain of stores will insist on it. Millions of dollars are at stake. QUOTE 2: "Color reproduction should be perfect always, for all jobs." Phil: The only time that color reproduction has to be "perfect" is: 1. An original is present to which the print can be compared. 2. The client is a PITA. Besides, you are confusing "accuracy" with the perception of color. For instance: Consider a white tablecloth next to a window. 1. Before sunrise, it's a bluish gray. 2. At sunrise, it's orange. 3. At noon, it's blue. 4. At sunset, it's red. 5. In tungsten light, it's the color temperature of the light bulb. 6. In candlelight it's yellow. If your print shows those colors "accurately", it will look ridiculous. Phil

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